How did Celina find herself at TRAction?
Before joining TRAction, Celina worked as a Marketing Intern at a real estate company, while also working part-time in retail and completing her Master of Media and Communication. Celina has always been interested in finance, so TRAction stood out to her for its innovative approach to simplifying complex regulations through clear and creative communication.
Celina’s responsibilities in her role…
Celina notes she “works closely with the team to manage our website and digital presence, from SEO optimisation and blog publishing, to coordinating content for LinkedIn and creating educational videos to deliver our messages more effectively.”
She adds, “I also focus on enhancing user experience by identifying and fixing website bugs to improve page performance. By maintaining a reliable, informative, and user-friendly website, we make it easier for clients to access accurate regulatory resources, understand our services, and stay up to date with key industry changes.“
What are the most enjoyable aspects of Celina’s role?
Celina highlights that there are two main reasons why she enjoys working at TRAction. “One is finding creative ways to turn complex regulations into easy-to-understand content. The other is testing fixes and solving website issues when they arise.”
If given the opportunity to go anywhere in the world, Celina would…
Visit Turkey. Celina explains “I’d love to wander through the markets in Istanbul, take a hot air balloon ride over Cappadocia, and explore the country’s mix of history, culture, and stunning nature.”
Fun facts about Celina and her hobbies
Celina enjoys solo travelling and exploring new places, meeting people from different backgrounds and discovering local cuisines. She adds “travelling helps gain new perspectives and find inspiration.”
Favourite quote or advice?
“Don’t rush the process. Good things take time.”
