How did Finlay find himself at TRAction?
“Prior to TRAction, I worked at an accounting firm as part of the concierge team. In 2023, I graduated university in the UK, with a degree in Marketing Communications. After this, I knew I wanted to move to Australia. Before settling in Sydney, I travelled up the east coast. Living here has provided me the opportunity to take this next step in my marketing career, whilst exploring the surrounding parts of NSW.”
Finlay’s responsibilities in his role…
Finlay notes he “supports on all projects directed to grow presence, awareness and engagement across key channels by developing sales strategies and marketing campaigns. These channels include our website, newsletters, email marketing and advertising”. He adds, “I also focus on simplified messaging, assisting new clients understand TRAction’s services quickly, ultimately helping clients navigate complex regulatory environments with confidence.”
What are the most enjoyable aspects of Finlay’s role?
“One of the most enjoyable aspects of my role is the variety and creativity it allows. I get to work across different types of content and campaigns. It’s rewarding to see how our efforts contribute to TRAction’s visibility and help clients better understand complex regulatory reporting.”
If given the opportunity to go anywhere in the world, Finlay would…
“Explore Vietnam“. Finlay’s admiration for the “history and culture” are reasons for his planned trip.
Fun facts about Finlay and his hobbies
Finlay is happiest when seeing live music or sport. He is an avid festival goer and rugby fan. He attended the British and Irish lions tour earlier this year.
Favourite quote or advice?
“To achieve something you’ve never had, you need to do something you’ve never done.”
